A product's packaging is a reflection of your brand's identity and is the customer's first impression of what you sell. This is why cosmetics brands need to have effective quality controls in place to ensure their packaging meets the standards of their customers.
Below are some of the most common things that consumers HATE about bad packaging. Use this is a checklist of things to avoid when sourcing packaging materials.
1. Flimsy Cosmetics Packaging
Even though what you see isn't always what you get, flimsy packaging is often a red flag for customers looking to buy cosmetic beauty products. Good packaging should not only be designed to protect products from damage but should also be an important part of its overall image. Flimsy packaging sends the wrong message no matter how great the product actually is.
2. Oozing Or Seepage
There is nothing more frustrating than inferior cosmetic packaging that allows leakage, hardening, and product loss. Not only is it messy, but it also reduces the amount of the product able to be used. Dried-up or caked-up beauty cosmetics are frustrating to consumers and they may think twice before purchasing that particular brand again.
3. Hard-To-Open Cosmetic Packaging
Sometimes it seems like you need a power saw to open a cosmetic package (especially the stubborn clamshell packages) or a strongman to open a cap. The struggle is real. Consumers should not have to work so hard to access their products. It only makes sense for your bottom line that properly designed packaging is simply user-friendly.
4. Text That Is Hard To Read
You shouldn't have to dig out your magnifying glass to read the text on your cosmetic packaging. Information on it should be understandable and easy to read. This is most important for the primary brand name which should be both recognizable and attention-grabbing. Well-designed packaging doesn't have to be overly fancy. It only needs to be clear and eye-catching enough to build and maintain brand awareness.
5. Seals That Are Not Airtight
Airtight packaging might not be the first thing you think about, but it can make a difference. There are good reasons why airless packaging is becoming more popular. Beauty products benefit by staying fresher and maintaining a cleaner appearance. Many cosmetics are made with air-sensitive ingredients easily affected when not packaged in an airtight environment.
6. Packaging That Is Not Eco-Friendly
Consumers care primarily about pricing and quality when choosing a cosmetic product. Yet a growing number cite an interest in the environmental impact of the product before they purchase it. Customers are increasingly looking for recyclable packaging and are aware of overly wasteful and unnecessary packaging materials.
Invest in Quality Control For Cosmetics Packaging
In order to avoid these packaging faux pas and keep your brand on the A-List, you’ll want to work with a third-party inspection company that specializes in quality control.
Asia Quality Focus is a top-of-the-line Quality Control service provider. We offer businesses globally the opportunity to work with us to find solutions to packaging challenges. We use the latest technology and standards to ensure the best quality control for cosmetic packaging as well as a wide range of other products. Download our latest eBook to learn more about quality control for cosmetics packaging.